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Official Rules

1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

2. Eligibility/Participation: The Baskin-Robbins Free Cakes for a Year Sweepstakes (the “Sweepstakes”) is open to legal U.S. residents who are eighteen (18) years of age or older, or the age of majority in their jurisdiction of residence, whichever is greater, as of the date of participation. Employees of BR IP Holder LLC (“Sponsor”), franchisees & employees, directors & officers of Inspire Brands Inc., any of their respective affiliates, franchisees, parents, subsidiary companies, advertising & Sweepstakes agencies (collectively, the “Released Parties”), & members of the immediate families (spouses, parents, children, and siblings and their respective spouses, regardless of where they reside), and/or those living in the same household (whether or not related), are not eligible. Void where prohibited or restricted by law. Subject to all applicable federal, state & local laws. By participating, you agree that: (1) you have read & understand the Official Rules (“Rules”); (2) you meet the eligibility requirements in the Rules; (3) you accept & agree to be bound by these Rules, & (4) you unconditionally accept & agree to comply with & abide by the decisions of Sponsor, whose decisions are final & binding in all respects.

3. Sweepstakes Period: The Sweepstakes begins on January 23, 2023 at 12:01am Eastern Standard Time (“EST”) and ends at 11:59pm EST on January 27, 2023 (“Sweepstakes Period”).

4. How To Enter: During the Sweepstakes Period, download the BR Mobile App and create an account (it is free to create an account; all applicable terms apply). Users that have already downloaded the BR Mobile App and created an account before January 23, 2023, or users who are not able to download the BR Mobile App can also enter the Sweepstakes by filling out the entry form on baskinrobbins.com/en/cakes-contest (hereinafter, each, an “Entry”). Limit one (1) Entry per user, regardless of entry method. Multiple Entries or accounts from any user will be void. Multiple users are not permitted to share the same email address or BR Mobile App account. Incomplete Entries, Entries generated by script, macro or other automated means, or Entries that do not fully comply with these Rules, or Entries which subvert the entry process, in the sole discretion of Sponsor, will not be eligible. Proof of submission of Entry does not constitute proof of delivery or entry. All Entries become the exclusive property of Sponsor and will not be acknowledged. In the event of any dispute concerning the identity of any user, the relevant Entry will be deemed submitted by the authorized account holder of the email address associated with the BR Mobile App account and such individual must comply with these Rules.

5. Prizes (5): Twelve (12) coupon codes delivered quarterly (three (3) per quarter) via the BR Mobile App each redeemable for one (1) free cake up to $40. Approximate Retail Value (“ARV”) of prize (“Prize”) package: $480. Total ARV of all Prizes is $2,400. Terms and conditions apply to use of coupon code. Coupon code is only valid on cakes and cake add ons (Decopac and Edible Photoimage® products). Codes are not valid on Polar Pizza® & Pies. Coupon codes expire 12/31/23 at 11:59pm PST. Each coupon is one-time use and any value not used will be forfeited. Coupon code covers both taxes and any additional transaction fees. Winners must maintain an account via the BR Mobile App to access and redeem Prize(s). Prizes are awarded “as is” with no warranty or guarantee, either express or implied. All federal, state and local taxes, if any, and all other costs and expenses associated with Prize acceptance and use not specified herein as being provided are the sole responsibility of the winner(s). Coupons are subject to terms and conditions specified thereon. In no event will Sponsor be responsible for awarding more than the stated number of prizes herein. No transfer, substitution or cash equivalent for any Prize, except at Sponsor's sole discretion for a Prize of greater or comparable value. Limit one (1) Prize per person. All Prize details are at Sponsor’s sole discretion.

6. Drawing: On or about February 1, 2023, Sponsor shall perform a random prize drawing from among all eligible Entries received, in order to select five (5) potential winners. Odds of winning a Prize are dependent upon the total number of eligible Entries received for the Sweepstakes Period.

7. Prize Winner Notification/Verification: Potential Prize winners will be notified via email associated with their BR Mobile App account, on or about five (5) business days after the drawing. Sponsor will make two (2) attempts to contact a potential Prize winner via such method. Potential Prize winner will have three (3) business days from the time of the first notification attempt to respond to Sponsor or potential Prize winner will be disqualified and Sponsor will select/notify an alternate potential Prize winner. If in any instance, notification attempt(s) for a potential Prize winner fail for any reason, or if a potential Prize winner is found to have not complied with these Official Rules, fails to return any of the requested documents within the timeframe provided, or cannot accept the Prize for any reason, the applicable Prize will be forfeited and an alternate potential Prize winner may be selected from among remaining eligible Entries, if any.

8. General Terms/Limitation of Liability: Released Parties assume no responsibility for incorrect or inaccurate Entry information whether caused by any of the equipment or programming associated with or utilized in this Sweepstakes or by any human error, which may occur in the processing of the Entries in this Sweepstakes. Released Parties are not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or other services, or providers, computer equipment, software, failure of any email or communications of any kind due to technical problems or traffic congestion on the Internet or at any website or via any application, or any combination thereof, including, without limitation, any injury or damage to participant's or any other person's computer or electronic device related to or resulting from participation or downloading any materials in this Sweepstakes or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of Entries, the announcement of Prizes, fulfillment of Prizes, or in any Sweepstakes-related materials. All interpretations of these Rules and decisions by Sponsor are final. Sponsor reserves the right in its sole discretion to disqualify any individual (and void all associated Entries) it suspects or finds: (i) to have used a software-generated, robotic, programmed, script, macro or other automated means of entry or any other means to subvert the entry process; (ii) to have tampered with the entry process or the operation of this Sweepstakes; (iii) to be acting in violation of these Rules; (iv) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person; or (v) to have provided inaccurate information on any legal documents submitted in connection with this Sweepstakes. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. THE MASSACHUSETTS COURTS (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THE SWEEPSTAKES AND THE LAWS OF THE STATE OF MASSACHUSETTS SHALL GOVERN THE SWEEPSTAKES. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THESE COURTS AND HEREBY SUBMITS TO THE JURISDICTION OF THOSE COURTS. Entrants agree that the Released Parties (a) shall not be responsible or liable for, and hereby release the Released Parties from, any claims, losses, damages or injuries of any kind (including death) resulting, in whole or in part, directly or indirectly, from participation in the Sweepstakes or any Sweepstakes-related activity, or from acceptance, receipt, possession and/or use/misuse or inability to use the Prize, and (b) have not made any warranty, representation or guarantee, express or implied, in fact or in law, with respect to the Prize, including, without limitation, to such Prize’s quality or fitness for a particular purpose. Released Parties shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience or irregularity that may be caused or contributed to (1) by any wrongful, negligent or unauthorized act or omission on the part of any of their agents, servants, employees or independent contractors; (2) by any wrongful, negligent or unauthorized act or omission on the part of any other person or entity not an employee of the Released Parties; or (3) by any other cause, condition or event whatsoever beyond the control of the Released Parties. Failure of Sponsor to enforce any provision herein shall not be deemed a waiver of such. Sponsor reserves the right to modify these Rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, the Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. Should the Sweepstakes be terminated prior to the stated expiration date, notice will be posted where Sponsor deems fit and the Prizes may be awarded via random drawing from among all non-suspect, eligible Entries received up until the time of termination, or in a manner that is fair and equitable as determined by Sponsor. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision. If any part of these Rules is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty and liability disclaimers set forth herein, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and these Rules shall continue in effect. UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANTS HEREBY WAIVE ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR ANY OTHER DAMAGES WHATSOEVER. IN NO EVENT SHALL SPONSOR BE LIABLE TO ANY ENTRANT OR WINNER FOR DAMAGES THAT EXCEED THE VALUE OF THE PRIZE TO BE AWARDED TO AN INDIVIDUAL ENTRANT IN THIS SWEEPSTAKES.

9. Governing Law/Venue: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN NEW YORK IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE NORFOLK COUNTY OF MASSACHUSETTS. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.

10. Request for Winners: For a copy of the winners’ list, send a SASE, to be received no later than thirty (30) days after the Sweepstakes Period to: Free Cakes for a Year Sweepstakes c/o Baskin-Robbins, 130 Royall Street, Canton, MA, 02021.

11. Sponsor: BR IP Holder LLC - 130 Royall Street, Canton, MA, 02021.