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Our Story

Imagine a place where all day long people talk about ice cream, eat ice cream and even dream ice cream.  That’s us. That’s Baskin-Robbins.  Over 70 years ago, Burt Baskin and Irv Robbins had the crazy idea of offering 31 flavors of ice cream when everyone else was still selling vanilla, chocolate and strawberry.  Burt and Irv were absolutely nuts about ice cream (Irv even had a swimming pool shaped like an ice cream cone).  Their passion was contagious, and we like to think our 1300+ flavors have made the world a more flavorful place since we opened for business in 1945. 


A Favorite For Everyone


One of the best things about ice cream is that, while almost everyone has a favorite flavor, most people don’t have the SAME favorite flavor.  Every day our ice cream inventors wake up with one goal – to create someone’s next favorite flavor.  Sure, sometimes that thinking leads to some wacky stuff (hello “turkey dinner ice cream”, we’re talking about you!), but other times it yields Pralines ‘n Cream or Jamoca Almond Fudge.  And those are the days we live for.


Discover Our Flavors

If we were sitting down to dessert with you, we’d probably talk your ear off telling the unique story behind each of our ice cream flavors. But with so many of them, that would require a vat of ice cream, an industrial-sized spoon and a really a cozy couch.*  So here are just a few. *Vat, spoon, and couch not included. 


Quality In Every Scoop


At Baskin-Robbins, our passion for ice cream constantly drives us to invent flavor combinations that are better and bolder and delicious...er. Not only does that take creativity, it takes fresh, high quality ingredients. To us, it’s about combining ingredients in a way that is just familiar enough to bxe crave-worthy, but with enough of a twist that makes you say “how did they do that?!”



You Crave It We Craft it


We get it. Ice cream can make a bad day good, and a good day great.  And when you have a hankering for ice cream it’s serious business. That’s why we dream up endless flavor combinations, so you can get exactly what you want, how you want it. And that’s why we travel the world to find the perfect ingredients, so you can just sit back and enjoy all the creamy deliciousness.  But we don’t stop at the ice cream.  We put that same effort into finding the most delicious treats to combine with our ice cream.  If it’s extra-special treats you’re after, our freshly-made waffle cones, hand- crafted Polar Pizza® Ice Cream Treats, warm cookie ice cream sandwiches or custom ice cream cakes might just do the trick. There’s a lot to love in this world, and we want to make sure no craving goes unsatisfied. 

Local Flavor


We’re proud of our 2400+ locations in the United States, but we’re even prouder of the fact that all our shops are locally owned and operated (they eat and sleep ice cream too).  That means no matter which shop you visit, you’re supporting a local business.  Kinda sweet. 


Meet a Shop Owner


Share the Joy


By now, you can probably tell how much joy we get from ice cream. But our job’s not done until everyone can feel that same joy. That’s why, through our Joy in Childhood Foundation, we’ve provided over $11 million to national and local children’s hospitals, food banks and nonprofit organizations since 2006. Our partners—including guests, crew members, and franchisees—proudly work together to help give that joy and enthusiasm back to those in need. 



The REESE'S® trademark and trade dress are used under license. The YORK® trademark and trade dress are used under license.