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Our Story

Seize the Yay

Some people think happiness is elusive.
That all you can do is sit back and hope it comes to you.

Well, they don’t see what we see.

Made your bed? That’s a reason to celebrate.
Put on pants with actual buttons?  There’s another.
Catch your kid’s smile coming off the bus today? Worth celebrating.

See, happiness isn’t a lottery you win; it’s a choice you can make.
Even if the world hands you a million reasons to choose otherwise.

So laugh it off over ice cream. Get a just-because cake.
Find your slice of happiness to celebrate.

A Little Bit of History

Back in 1945, Burt Baskin and Irv Robbins had a pretty great idea. See, they were big ice cream people. So while every other ice cream shop stuck with vanilla, chocolate, and strawberry, they decided to go big. Like, “let’s offer 31 flavors instead” big. Because ice cream should be an every day treat. And the people? Yeah, they loved that.


It's safe to say Burt and Irv’s passion made an impact. Fast forward about 75 years, and we’re over 1400 flavors strong. Which is… kinda crazy when you think about it. But the best part is, we’ve got flavors for everyone, for every day, and for every occasion. So, whether your kid’s team finally won a game, you found your left shoe, or you just got out of bed this morning, there's always a yay-worthy scoop ready for you. And we think that's pretty cool.

Making Your Favorites

Our ice cream inventors are kind of a big deal. These are the brains behind every scoop, from Pralines ‘n Cream to Jamoca® Almond Fudge. They start each day off with one goal in mind: make someone’s next favorite flavor. And, while that might sound like a lot of pressure, we've heard it’s a pretty sweet gig.

A Treat For Every Occasion

Maybe you learned a new dance trend, finally made your bed, or found the perfect blue sweater. We think every win is worth celebrating. That’s why we do what we do. But, we don’t just stop at ice cream. Sometimes you need a little something extra. Like a Cappuccino Blast® pick-me-up after lunch, a handcrafted sundae in the afternoon, or even a just-because ice cream cake on those days when an ordinary cake just won’t do. No matter what you’re celebrating, we’re here to help you seize the yay.



Keepin’ It Local

All of our 2400+ locations in the United States are locally owned and operated. So, no matter which shop you visit, you’re always supporting a local business. And that’s a reason to celebrate.