Our Brand Power

In 1945 two brothers-in-law, Burt Baskin and Irv Robbins, came together to create Baskin-Robbins®. Our founders believed that people should have choices, so they offered 31 flavors, one for every day of the month. They also thought that people should be able to sample different flavors without cost, until they found the perfect flavor for that moment; this is why we now have over 1,000 wonderful ice creams in our flavor library today.

Our founders taught us that we should never rest on our successes. The innovative drive and the entrepreneurial spirit that Burt and Irv possessed are still alive at Baskin-Robbins. We're constantly working on the next great flavor, the next great treat and finding the next great franchise owner.

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