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Our comprehensive suite of marketing vehicles is strategically built with a focus on the strong appetite appeal of our core products so consumers can easily see what sets us apart from the rest.
- Timely and effective national TV advertising
- Appealing and indulgent in-shop merchandising
- Strong local and national public relations support
- Integrated online and social media techniques
- Comprehensive local store marketing support, including partnership with the Dunkin’ Donuts & Baskin-Robbins Community Foundation
Baskin-Robbins franchisees benefit from award-winning training programs, including a four-week brand training program in Burbank, California. Our comprehensive operating systems are designed to help build your business. Geared to simplify operations, Baskin-Robbins franchisee support team includes franchising, development and construction experts, operational support professionals, training managers and field marketing managers.
Franchisee feedback and endorsement is critical for successful franchising systems. The Baskin-Robbins Advisory Council enables brand leadership and franchisees to communicate on products, programs and initiatives.