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See photos from last year's event!
be a hero at 31 Cent Scoop Night
When: Wednesday, April 28, 2010 Time: 5pm-10pm Where: Participating Baskin-Robbins® nationwide

 

Help your neighborhood raise money for YOUR local fire service organization during Baskin-Robbins 31 Cent Scoop Night. For the 4th annual event, Baskin-Robbins is partnering with National Fallen Firefighters Foundation. The Baskin-Robbins Community Foundation will donate $100,000 to the non-profit organization. Locally, Baskin-Robbins is providing an opportunity for firefighters and store owners to come together for an event of fun, smiles and fundraising for local fire service organizations.
On Wednesday, April 28th, 2010, Baskin-Robbins stores across the country will hold 31 Cent Scoop Night from 5-10 pm to honor America's firefighters. Baskin-Robbins will reduce prices of small ice cream scoops to 31 cents* and create an opportunity for customers to donate to local fire charities. Read more about the National Fallen Firefighters Foundation at www.firehero.org
Help make this program a success.
Get involved with 31 Cent Scoop Night by partnering with a local shop, and gain support for your efforts within the community.



Match Me With A Baskin-Robbins Store
Match up with firefighters in your neighborhood to help make your 31 Cent Scoop Night as successful as possible.
Simply click the link below to send us an email. Be sure to include your first and last name, PC #, store address, phone number and email address.
Match Me With A Fire Station

 

At last year's event, Baskin-Robbins served over 4 million scoops of ice cream in 5 hours and raised awareness of local fire stations nationwide. Make this year's event an even greater success through your participation.

Here's what people have said about 31 Cent Scoop Night:
  • "Community participation is what makes this night great – and what continues to establish Baskin-Robbins as a neighborhood ice cream shop. We've found that these community relationships have grown into more events throughout the year" - Mitch Cohen, Baskin-Robbins Brand Advisory Council (BAC) co-chair, Long Island, NY
  • "I wanted to thank you for this wonderful event. We as volunteers give up a great deal to help our communities and appreciate when businesses show their support to the fire and emergency services." Captain Phillips, Linglestown Fire Company, Harrisburg, Penn.
  • "We are excited to partner with Baskin Robbins for 31 Cent Scoop Night again in 2010. The families of our fallen firefighters and local fire departments look forward to helping at their local Baskin Robbins store each year, and it has proven to be a great evening that is very meaningful to everyone involved." - Linda Hurley, Chief of Staff, National Fallen Firefighters Foundation
  • "I just wanted to let you know what a great idea you had to sell Baskin-Robbins ice cream for 31 cents." Debra Cochran, Community Member
  • "It was a great event for a most worthy cause, and I look forward to doing it again next year." EFR Lieutenant Peter Rueth Evergreen Fire/Rescue, Evergreen, Colorado

Want some inspiration? Read about ways franchisees celebrated the event in years past.

Interact With Community
The interface with firefighters elevates the event to more than a brand promotion—it becomes a community event benefiting public service employees and volunteers that protect our communities. It also provides the neighbors with an opportunity to interact with the firefighters and to experience some of their programs and firefighting equipment." -Shaw Darwish, Katy, TX

Music and Fun
Tom Bazel's Glastonbury, CT combo store had a carnival-like atmosphere. Customers stood in line singing, clapping, and sampling ice cream cakes and free soda. The fire department sent invitations to 500 families and Bazel advertised in his local paper. “I have never seen a line like the one we had,” said manager Lucy Christoforidis, who reports that the shop sold 1,035 scoops.

Balloons and Firefighters
"We had a lot of people thanking us for days after the event," said Franchisee Joni Glassman of Richboro, PA. Her shop was decorated with flowers and balloons. Additionally, six firefighters volunteered their time to collect donations and pass out plastic fire hats.

Dance Party
Hitesh Patel's Boca Raton, FL shop created a lot of buzz with four fire trucks out front. But that wasn't all! Music and disco balls set the stage for fun inside, with customers dancing in line and a group of Fire Explorers (teen fire volunteers) displaying trophies and collecting donations. Patel served pizza and ice cream cake for the last half-hour. His May sales were up 39% over the prior year.

Crew Involvement
"The night was a big success because of my crew. They made it happen together. All twelve of my crew members showed up and were behind the lines. One crew member also helped face paint. They enjoyed what they were doing which made all the difference." - Komal Gupta, franchisee Sacramento, CA


*Plus tax where applicable.