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| The whole world loves Baskin-Robbins. Our name has delicious associations and our ice cream is the stuff of legendary cravings. 98% of U.S. residents recognize our brand. Strong recognition and the quality of our products keep customers coming back for our world-famous ice cream, cakes, beverages and innovative product offerings. |
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| Growing Brand Awareness |
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| As a franchisee, you will increase Baskin-Robbins visibility in your neighborhood while benefiting from the national & regional advertising we create for our franchises. Advertising and marketing efforts include: |
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Grand opening activities |
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Direct mail campaigns |
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Local community events sponsorship |
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Birthday Club email marketing |
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Radio, television and online advertising |
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Cross-coupon programs |
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Special price promotions |
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Product placements/mentions in television & movies |
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